Fashion is an omnipresent art. It is in clothing, decoration, behavior and everything that permeates human life in society. In english the term originates in the latin factio, which means mode, way or behavior.

The first fashion record as a synonym for trend in the way of dressing only appeared in the seventeenth century in France. The bourgeoisie, which started to accumulate more money, wanted to get closer to the nobility and then copied their fabrics and way of behaving. Royalty, on the other hand, did not accept this approach very well and began to create internal dress codes that quickly changed. In this way, the bourgeoisie was always in the past trend.

The status of art emerged long afterwards, when fashion became inspired in painting, architecture, sculpture and various other artistic expressions, merging them into a segment of its own and inspiring other arts.

In this tenth episode of the first season of “What Would the World be Without?” we talked with the brazilian stylist Silvia Ulson, who places her vision in the creative process of commercial fashion and its intersection with other arts.


Silvia Ulson

Silvia Ulson is renowned for bringing brazilian jeans to the most desired catwalks in the world, such as Paris, New York and Miami.

A well-known fashion designer, she graduated at the Massachusetts College of Art and Design (Massart) in Fashion Design and did postgraduate studies at the Fashion Institute of Technology (F.I.T.) in New York City. After many years of working in the areas of printing and design at international fashion brands like Carolina Herrera, Silvia founded her own brand S | U Design Beachwear.

A skillful artist, Silvia says that although she is from a family, mostly attached to medicine, she and her brother have not resisted the call of the arts. She says that fashion and the arts are her lifestyle and can not imagine herself without them.

Her latest creations, inspired by the indigenous culture, will be presented at her next fashion show that will take place at the Hotel Faena Miami, US.

Follow her creations at:

Visit the website and Instagram.


Learn more about this unprecedented On•Z project

‘What would the world be without?’ is a documentary series about the eleven most present arts nowadays.

On•Z and Weedoo Studio of Arts and Films have developed this project, which counts on the participation of artists of different nationalities, so that we can understand the importance of the arts, not only in Brazil but worldwide. This series is born with the intention of making us reflect on the influence caused by each art, both in the development of humanity throughout the ages and their impact on the life of each human being, and in the transformation of the world and society as a whole , leaving the question in the air so that each one tries to answer individually: “WHAT WOULD THE WORLD BE WITHOUT?” [the arts].

Produtor, Ator e Diretor (nem sempre nesta ordem). Carinho especial pela arte da gastronomia. :)

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